President Tinubu Names Princess Zahrah Audu As PEBEC DG
By Onoja Integrity
President Bola Ahmed Tinubu has appointed Princess Zahrah Mustapha Audu as the new Director General of the Presidential Enabling Business Environment Council (PEBEC) on January 20, 2025.
The appointment is expected to enhance Nigeria’s business climate and attract foreign investments.
Princess Zahrah Audu, previously a technical adviser on Foreign Direct Investment, succeeds Dr. Jumoke Oduwole, who is now the Minister of Industry, Trade, and Investment.
Her leadership is expected to drive transformative changes in Nigeria’s economic landscape
Princess Zahrah, wife of Prince Mustapha Mona Audu and daughter-in-law to the late Prince Abubakar Audu, expressed her appreciation for the opportunity to serve in such a significant capacity, describing it as a great honor and privilege.
In her acceptance statement, she expressed gratitude to Vice President Senator Kashim Shettima for nominating her to the position and to Senator Ibrahim Hassan Hadejia, Deputy Chief of Staff to the President, for his invaluable support and guidance.
She thanked the Minister of Trade and Investment for endorsing her nomination and praised the teamwork demonstrated by the Office of the Vice President.
From a personal perspective, Princess Zahrah acknowledged the unshakeable support of her husband and children, conveying her deepest gratitude for their sacrifices and encouragement, which she emphasized have been indispensable throughout her journey.
She reiterated her allegiance to President Tinubu’s vision and vowed to work assiduously to further PEBEC’s goals, ensuring the council perpetuates an enabling business environment in Nigeria.
PEBEC, launched in 2016, aims to dismantle barriers to business operations in Nigeria and strengthen the country’s reputation as a preferred destination for investment.
Princess Zahrah’s leadership is expected to propel the council to expand its existing reforms and develop impactful policies that will contribute to an improved business environment in Nigeria.
Her appointment is generally viewed as a calculated move aimed at introducing renewed energy and vision into the council’s operations, thereby ensuring congruence with the administration’s expansive goals of economic growth and development.
Princess Zahrah Mustapha-Audu possesses a profound depth of experience and expertise, leveraging her illustrious background as a seasoned entrepreneur and technology specialist in her new role.
She holds a degree in software engineering and business management from a prestigious university in the United Kingdom.
Princess Audu’s experience in founding and scaling successful ventures spans over a decade, providing her with a comprehensive understanding of global business dynamics and enabling her to drive impactful and sustainable growth.
Zahrah, a strategic thinker and dynamic leader, is acclaimed for her ability to transform innovative ideas into actionable strategies, fueled by her passion for driving meaningful change and sustainable development, which strengthens her commitment to enhancing Foreign Direct Investment (FDI) and improving global quality of life.
