Diaper Market Share 2022: Top Companies Overview, Size, Growth and Forecast

The global diaper market size reached US$ 72.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 114.3 Billion by 2027, exhibiting at a CAGR of 8.1% during 2022-2027.

Covid-19 Scenario:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Industry Definition and Application:

Diaper refers to an absorbent garment that allows the wearer to defecate or urinate without utilizing a toilet. Its inner lining is made of polypropylene, which enables the outer cloth to absorb or contain waste products, thus preventing it from being soiled. The babies and infants mostly wear diapers until they are trained to use the toilet. However, they are also used by adults suffering from various medical conditions, such as urinary or fecal incontinence, or those with limited mobility or are bed-ridden. Nowadays, numerous product variants are available in the market that cater to the users’ size, shape, gender, weight, and type of use (day or night).

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Competitive landscape

The competitive landscape of the market has also been examined with some of the key players being

  • Unicharm Corporation,
  • Kimberly-Clark Corporation,
  • Svenska Cellulosa Aktiebolaget SCA (publ),
  • Procter & Gamble Company
  • Kao Corporation.

Market Trends and Drivers:

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Increasing awareness regarding the importance of personal hygiene is one of the primary factors driving the market growth. According to the National Association for Continence, about 25 million Americans and one among ten adults suffer from urinary incontinence or associated forms, which often result in several dermatological issues. Besides this, consumers are now preferring products that do not contain harmful chemicals or artificial fragrances and are manufactured by using eco-friendly materials and high-quality waterproof fibers. Moreover, detrimental environmental effects of diaper disposal have prompted various manufacturers to use non-chlorine, latex and dye-free raw materials that decompose much faster as compared to their traditional counterparts. These factors have led to a rise in the production volume of bio-degradable diapers on a global level.

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Market Summary:

  • Based on the product type (baby diaper), the market has been segmented into disposable, training, cloth, swim pants and biodegradable diapers. Disposable diapers currently dominate the market, holding the largest market share.
  • On the basis of the product type (adult diaper), the report finds that pad-type diaper is the most popular product. Other major segments include flat- and pant-type diapers.
  • The market has been categorized based on the distribution channel into supermarkets and hypermarkets, pharmacies, convenience stores, online stores and others. At present, pharmacies are the most popular distribution channel.
  • Region-wise, Asia Pacific represents the leading market, accounting for majority of the global market share. Other major regions are North America, Europe, Middle East and Africa, and Latin America.
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Diaper Market Report Scope
Report Coverage Details
Market size value in 2021 US$ 72.9 Billion
Market forecast in 2027 US$ 114.3 Billion
Growth Rate CAGR of 114.3 from 2022 to 2027
Base year for estimation 2021
Historical data 2016-2021
Forecast period 2022-2027
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments covered Product Type (baby diaper & adult diaper), Distribution Channel, country
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Key companies profiled Unicharm Corporation, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA (publ), Procter & Gamble Company and Kao Corporation.
Market Dynamics Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,
Customization purview If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

If you want latest primary and secondary data (2021-2026) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you in PDF format via email within 24 to 48 hours after the payment confirmation

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Key highlights of the report:     

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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