By David Alfred Dogwo, Lokoja.
Next week, the Chairman of Nigerian Youth Initiative of Alhaji Yahaya Bello Presidential Campaign Council Hon. Ahmed Attah, will unveil powerful new ads that encapsulates the strength, resilience, and hope of the journey of Governor Yahaya Bello to Aso Rock in 2023, featuring a campaign Anthem, “Flight 2023” written by the acclaimed award-winning songwriter better known by his stage name Praiz; a Nigerian R&B songwriter, producer and singer.
Praiz’s music career hit the limelight after he finished second runner-up at the maiden season of Project Fame West Africa. He is best known for releasing hit singles like “Rich and Famous”, “Sisi” and “I Love You”. He contributed guest vocals to Bez’s 2011 single “That Stupid Song”; the music video for the aforementioned song went on to be the first African video to make a world premiere on BET’s 106 & Park. He is currently signed to X3M Music and is with Ahmed Attah in the goals for hitting the grounds on Yahaya Bello Presidential bid.
The minute-long spot will premiere on ChannelsTV in Igala-language version.
Also, a female Ebira Rapper who made it to the Top List beyond male dominated chamber Queen Nicki Minaj one of the Richest female Rapper in the world and Otonoruku: one of the popular Ebira Rapper with own swag and also a boss on his own that won many award in musical aspect will both debut on ChannelsTV on Ebira Language.
Bablon Mash of the “One Man MAPO” and Angélique Kidjo, a singer-songwriter, actress, and activist who is noted for her diverse musical influences and creative music videos will both feature in Yoruba language version. In 2007, Time magazine called her “Africa’s premier diva”
The ads will air between next week till February 14, 2021 and it will be a digital ad targeting Nigerian Youths across multiple platforms. The ads also, will follow the full English lyric video of the songs.
Ahmed Attah will continue airing ads on national television airwaves and digital platforms in a total of 12 states of where the campaign’s paid media program will be active in designated markets.
Ahmed Attah’s appearances and tour with national excos to South West, South South in recent times was a huge success. I think this is a good deal to improve Alhaji Yahaya Bello’s acceptability.
Other appearances suggest that, apart from anything else, Ahmed Attah’s energy and stamina are endless. He’s a great advert for kick boxing. And his team seem relentless in organising a continually high profile campaign for GYB4Nigeria.
All in all, we’ve made a strong start to the awareness campaign, I think. Ahmed Attah is leading from the front. We’re getting healthy and continually wide coverage in the media and those smiling teams are beavering away like good ‘uns on the ground. Nothing could possibly go wrong….could it?
What do you think of our progress so far?
Please share your thoughts.…
Signed:
ALFRED DOGWO is Head, Directorate of Media and Publicity of Alhaji Yahaya Bello Presidential Campaign Council
<davidalfreddogwo@rocketmail.com>
+2348034768404
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